Transpromo and direct mail
Explore the exciting potential of transpromo and direct mail
Transpromo materials – essentially transaction documents that include customer-specific promotional messages – are a relatively new way for marketers to engage with customers in direct, targeted communication. Transpromo combines traditional transactional documentation (e.g. bills and statements) with personalised offers based upon preferences or previous purchasing patterns. The growth in more targeted, personalised communications ensures that Transpromo will continue to expand in importance as an effective communication medium.
Transpromo printing represents one of the most exciting Print-On-Demand opportunities of recent years. The market continues to grow thanks to the high-speed, full-colour capabilities of today’s variable-data inkjet printing technology. Transpromo printing offers a lucrative and growing revenue stream for print services providers.