Colour Print on Demand brings new business opportunities for global newspaper production
Eliminate the financial cost and environmental impact of air-freighting newspapers?
Maintain brand loyalty by ensuring ‘same-day’ availability all over the world?
Screen’s Truepress Jet520 series On Demand Newsprint Solution provides the perfect answer.
Reading a daily paper remains one of life’s simple pleasures. Whether it’s for business or pleasure, to keep up to date on current affairs or follow the progress of sports teams, there is an experience readers get from their favorite newspaper that is unmatched by television, radio or the internet.
As a result, people will often go to extraordinary lengths to receive their chosen title, wherever they are in the world.
Despite this loyalty, the world now moves at such a rapid pace that reading a newspaper that is a day or two old is no longer acceptable. Publishers run the risk that if a current edition is not available, reader loyalty built up over time may shift to a competing newspaper and be lost forever.
Maintaining a market presence in all of the world’s tourist and business destinations therefore becomes an important thread woven into every major newspaper’s marketing strategy.