Newsprint Solutions - page 6

Engine Unit
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balance of speed, quality and
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aximize business opportunities
Publishers can have different reasons for wanting to maintain or establish
a position in a foreign country, but, ultimately, it has to be profitable.
The Truepress Jet520 series can help.
Increased advertising revenues
The Truepress Jet520 series are inkjet press that produces both static pages and
100 percent variable content. One of the exciting opportunities that comes from being able
to print variable data is the ability to customize advertising for the local market. Readers on
business or vacation often look for local services and advertising carried by a publication
they trust.
The quality of printing is very important for all advertisers. International companies
spend fortunes promoting their brand identities, and poor reproduction at a remote print site
can cost a publisher an important advertising account. The numerous quality control features
built into the Truepress Jet520 series eliminate such quality concerns.
Added-value service for airlines
Airlines are among the biggest customers of locally printed international
newspapers. Being able to offer same day newspapers for passengers returning to their own
country is a fantastic service that adds little to the cost of even an economy ticket. A number
of airlines are also exploring the option of personalizing copies for First Class or Business
Class passengers, creating additional opportunities for localized newspaper printing.
Not just newspapers
The Truepress Jet520 series have been designed to produce a
wide range of work, and newspapers is just one example. Most of the
time, newspaper production will be required overnight for morning
delivery and this can leave several hours of spare capacity during
the day. During this time, the Truepress Jet520 series can be
used to print direct mails, transactional documents, books and
manuals. Equally it can be used to produce newspaper-related
materials such as inserts, !yers and specialist supplements.
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