Book solution - page 3

Not every title printed can be a best seller therefore
publishers have always suffered from large stocks,
just in case a book sells, and returns when it does
not. With the aid of Screen’s universal workflow and
digital printing technology, we can offer marketing
departments the opportunity to print long-tail titles
on demand, rather than keep books in stock as well
as the opportunity to trial market new talents before
committing to volume production. This can be done
regardless of paper volume and whether the book is
monochrome or color. Screen has been working hard
to provide solutions to publishers and printers for many
years and today those solutions can be more flexible,
more profitable and more environmentally friendly than
ever before.
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