TP-J520 standard - page 2

Attract new business opportunities with a var
Production printers are always looking for mass-print
marketing alternatives to improve response rates, reduce costs,
and increase demand for products.
Conventional commercial print job lengths have been
reduced as marketing shifts to personalization printing, targeting
the specific needs of a particular customer or market segment.
This trend is leading to increased need for customized printing,
with the highest impact coming from full-color variable printing.
Color variable print allows companies to go beyond
focusing on a particular customer type, and talk to an individual.
Personalized printed material can be interesting and effective
to the target individual, catching their attention and producing a
greater response. Commercial print companies expanding into
the variable data printing market are sure to succeed as the
trend continues to shift away
from static printing.
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