Australia’s 1st SCREEN Truepress 520 in $2.5m deal
10th October 2012
A $2.5 million installation at Queensland’s Alphabet Publishing marks the arrival of Australia’s first SCREEN Truepress Jet 520 digital high volume inkjet press.
Print21 can reveal that the new high-speed digital press was installed at the Gold Coast-based printer – a division of direct marketing agency, Virid – earlier this year, but its application to a security-sensitive project and a corporate re-branding meant that news of the installation had to be held back until now.
Alphabet Publishing’s new duplex SCREEN installation, which represents the first Truepress Jet 520 to go into the Australian market under the SCREEN brand, makes use of two Truepress engines running a 520mm web at up to 128 metres-per-minute. These print with Epson Techrated printheads, which have a resolution of up to 1440 x 1440 dpi. Driving all of this is a GMC PrintNet T software suite.
Meanwhile, a Hunkeler UW-6 feeds in 800-kilogram reels of stock and Hunkeler cutting and stacking equipment delivers sheets ready for offline folding and inserting – all of which is more than enough new digital equipment to hone Alphabet Publishing’s skills in producing highly targeted direct mail to a fine point, according to the company’s operations director, Marc Selby.
“We are a smaller DM shop compared to others, but that makes us much more flexible and innovative,” says Selby. “We have ways of putting marketing messages into statements and account printing that present clear benefits to small-to-mid sized financial institutions and utility companies. Our ability to effectively ‘slice and dice’ data and convert it into highly targeted catalogue promotions that any SME can afford, offers real advantages normally associated with only the biggest players.”
After working in data mining for 20 years, the Virid division recently re-named itself Alphabet Publishing and moved into much larger premises than it had occupied previously. In its new Helensvale location, which was once a film production site, the company is now capable of printing, collating and inserting up to 25 million mail pieces per month with the new equipment.
In fact, the business is now well under capacity after the installation and, as mail volumes grow, Selby and his team are working to secure work in the personalised catalogue and academic book printing fields along with its existing DM portfolio of jobs.
The installation is not only good news for Alphabet Publishing and its growing legion of customers, but also, quite naturally, for SCREEN Australia, whose sales team has, no doubt, been eagerly waiting to make news of the multimillion-dollar installation public.
“We are delighted to be able to announce this important installation,” says Peter Scott, SCREEN Australia’s managing director. “Alphabet’s sophisticated data mining and production demands have made this a challenging project but working in partnership with GMC, Hunkeler and of course Alphabet personnel has paid dividends all round. While we do have other such presses installed by Ricoh under the Infoprint brand, this is Australia’s first under our own SCREEN name. I congratulate Alphabet management on their choice and look forward to a long and successful partnership.”
The new installation brings the total number of high volume digital inkjet press units manufactured by SCREEN in Kyoto and installed in the Australia and New Zealand region to 11, with two under the Ricoh Infoprint 5000 brand due to be installed at Computershare’s Brisbane facility in December.
“High volume digital inkjet presses manufactured by SCREEN, now hold the market-leading position in ANZ in number of units installed, as is the case in the rest of the world,” says Scott.
By Leon Spencer Print21
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